If your answer is “not much,” you’re not alone. Hosting is one of those invisible elements of your business that you don’t think about—until something goes wrong. But here’s the truth: your hosting provider might be quietly failing you, and it could be costing you leads, sales, and credibility.

At STL Tech Handyman, I monitor hosting performance for my clients because I know the damage downtime can do. Hosting providers like Namecheap, GoDaddy, or other budget options promise reliable service, but are they really delivering? 

I look at the data to find out. And the data doesn’t lie.

For example, I’ve been monitoring my own website for uptime and performance since it went live on November 12. So far, it has been performing without any unexpected outages. Of course, occasional minor interruptions for updates or maintenance are normal, especially when planned or announced in advance. But beyond those rare instances, there shouldn’t be frequent or unplanned outages. A well-maintained hosting environment should provide stability and reliability, and issues like frequent downtime or unexpected disruptions indicate deeper problems that shouldn’t be overlooked.

Now compare this to some of my clients’ websites hosted with Namecheap. In November, one of their sites experienced 15 outages, totaling 35 minutes of downtime.

In October 15th – 31-st, it was worse—25 outages, totaling 2 hours of downtime.

 These aren’t small interruptions; they’re moments when the website was completely unavailable to potential customers.

And here’s the thing: downtime doesn’t just matter during business hours. Leads come in at all hours. I’ve monitored businesses that get form submissions at 1 AM, 2 AM, or even 6 AM. If your site is down during those times, you lose opportunities without even realizing it.